Lost in a Gallup: Polling Failures in U.S. Presidential Elections, on Zoom
Author W. Joseph Campbell talks with Priya David Clemens, host of KQED Newsroom

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Donald Trump’s unexpected victory in the 2016 U.S. presidential election brought sweeping criticism of election polls and poll-based statistical forecasts, which had signaled that Hillary Clinton would win the White House. Surprise ran deep in 2016, but it was not unprecedented. Lost in a Gallup examines in lively and engaging fashion the history of polling flops, epic upsets, unforeseen landslides, and exit poll fiascoes in American presidential elections. Drawing on archival collections and contemporaneous sources, W. Joseph Campbell presents insights on notable pollsters of the past, including George Gallup, Elmo Roper, Archibald Crossley, Warren Mitofsky, and Louis Harris.

W. Joseph Campbell is an American writer, historian, media critic, and blogger who is the author of six other books, including the award-winning Getting It Wrong: Debunking the Greatest Myths in American Journalism.

Priya David Clemens is the host of KQED Newsroom, the long-running television weekly news series. As a national correspondent for CBS News (2008-2012), she reported for the CBS Evening News and The Early Show, anchored the CBS Weekend Early Show news desk and filled in as host of the Saturday and Sunday CBS Evening News. At NBC News (2002-2004), Clemens was a producer and news associate for NBC Weekend Nightly News, Dateline, Nightly News with Tom Brokaw and News with Brian Williams. Photo credit: Guru Khalsa, courtesy KQED.

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