The New York Society Library, founded in 1754, is the oldest library in New York City. While the Library itself has kept up with the times, offering vital, exciting programs and services, and providing a welcoming, elegant environment for members and visitors, the institution’s brand identity had not. A taskforce convened to consider the Library’s overall communications strategy determined that the lack of an established brand identity had resulted in a jumble of graphically uncoordinated communications and a static website with little visual appeal. As a result, the Library commenced a major identity creation and website redesign effort to unify all of its many communication channels. The objective was to highlight the tremendous pride that staff and members feel in the Library’s rich heritage, while showcasing the vibrant and stimulating institution it remains today.
Carolyn Waters, Head Librarian, The New York Society Library
